“There is an irresponsibility to this decision that is appalling for women and young girls. Disney marketing and the powers that be that allow them to do such things should be ashamed of themselves.
I think it’s atrocious what they have done to Merida. When little girls say they like it because it’s more sparkly, that’s all fine and good but, subconsciously, they are soaking in the sexy ‘come hither’ look and the skinny aspect of the new version. It’s horrible! Merida was created to break that mold — to give young girls a better, stronger role model, a more attainable role model, something of substance, not just a pretty face that waits around for romance.
They have been handed an opportunity on a silver platter to give their consumers something of more substance and quality — THAT WILL STILL SELL — and they have a total disregard for it in the name of their narrow minded view of what will make money. I forget that Disney’s goal is to make money without concern for integrity. Silly me.”
— Marin filmmaker Brenda Chapman, who won an Oscar for writing and co-directing the animated feature “Brave,” blasted Disney’s sexy makeover of her movie’s feisty heroine, Merida, as a blatantly sexist marketing move based on money.
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